I sampled some of this coffee at a store out in Madison, Ga. Decided to go to the site and purchase more. I had tried the Georgia Morning coffee and what a rich, yet subtle flavor. Some people are not fond of flavored coffees, like my husband; but he really liked this one as the flavors are not overwhelming. Love the smell of it waking up. When we went back for a time to "regular" store coffee, the scent was like burnt coffee and the flavor, more acidy. Just had to go back to Aroma Ridge. Just because you're retired, doesn't mean you can't treat yourself to something you love to wake up to daily.